BMW launched its first all-electric SAV(Sports Activity Vehicle) - iX yesterday in the country. Today the automaker announced that the car has been sold out. The first phase of the bookings received an overwhelming response from customers across India. The bookings had commenced yesterday itself. It was done either through the nearest BMW dealerships in the country or via shop.bmw.in. The deliveries of the first batch of cars are slated to begin from April 2022. As for the second phase of bookings, it will begin in Q1 2022.
The all-electric SAV is priced at Rs 1.16 crore (ex-showroom). It will be brought to the country via the CBU route. The SAV is offered in a total of two variants namely xDrive 40 and xDrive 50. However, India gets only one variant as of now and that is xDrive 40. Performance-wise, the BMW iX is powered by two electric motors - one on each axle. The car further generates a combined power of 322 bhp and a peak torque of 630 Nm. Moving on, the electric motor is powered by a 76.6 kWh battery pack which further offers a maximum range of 425 km (WLTP cycle). The electric SAV can accelerate from 0-100 kmph in a mere 6.1 seconds.
“We are very excited to receive such a phenomenal response to the first-ever BMW iX. Born electric, our new technology flagship stands for a new way of life defined by mobility that is luxurious and responsible at the same time. We were confident that the first-ever BMW iX will be a sought-after product, but it has truly surpassed all expectations. With all units sold on the first day, we are now preparing to fulfill the demands of other customers who are waiting to own this exclusive electric BMW SAV,” as commented by Vikram Pawah, President, BMW Group India.
The BMW iX electric SAV rivals the likes of Mercedes Benz EQC and Audi e-Tron in the luxury EV segment. The automaker is offering a complete package for loan, insurance, and vehicle services specially designed for the BMW iX. These benefits include flexible and customized ownership plans like BMW 360 degree, 100% financing of accessories, roadside assistance, and attractive offers to trade-in/upgrade to a new BMW before the end of the contract.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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